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This post was originally published in July 2018 and has been updated for accuracy and comprehensiveness.
Welcome to the Ultimate B2B Appointment Setting Guide! As industry leaders in the appointment-setting space, we’ve developed our proven processes over the past 17+ years. Now, we want to share our insights with you.
Before we start, here are a few questions to ask to make sure this guide is relevant to your business:
If you answer “yes” to any of these questions, you’re probably not seeing an optimized sales conversion rate. In other words, your marketing efforts will be mostly fruitless without professional persistence.
That’s where appointment setting comes in. Appointment setting — also known as sales development — bridges the gap between marketing-qualified and sales-ready leads. Appointment setters are primarily responsible for following up on marketing leads and performing cold outreach to find qualified sales leads for your closers.
This Ultimate Guide will cover the entire sales development process and is broken down into the following chapters:
Don’t have time to read the full guide right now? Download the Ultimate Guide to B2B Appointment Setting to read at your convenience.
Starting a sales development process can be daunting, but with the right strategy, you’ll boost your sales conversion rates in no time. Let’s jump into the first chapter, where we’ll discuss how to pinpoint the right people to contact.
If you’re looking for experienced appointment setters, consider partnering with EBQ. We’ve been working with businesses of all sizes and industries, so we’re able to adapt our unique approach to any organization. Visit our B2B Appointment Setting services page to learn more.
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